Will Correll · Richmond, Virginia
Let's find out where AI fits and where it doesn't.In a business, on a team, or in your own life.
When it comes to making AI that actually does things, it helps if you start off from the perspective of an operator. I founded Buskey Cider in Scott's Addition in 2016 and ran it until 2026, when I handed day-to-day operations to a CEO we promoted from within. Ten years of orders, payroll, compliance and email taught me where a week actually goes. Now I'm the head of U.S. for Lua AI. It's exciting to put my entrepreneurial skills and operational experience to work.
- Does not offer
- Implementation or done-for-you builds.
- Based in
- Richmond, Virginia
- Founded
- Buskey Cider, 2016
- Now
- Head of US at Lua
The problem
Where the week actually goes
If you run a business, you'll recognize some of this.
- Inbox
- The email that mattered came in Tuesday. You found it Friday, under all the ones that didn't.
- Phones
- The voicemail box is mostly spam. Somewhere in it is a customer who wanted to spend real money and stopped waiting for a call back.
- Orders
- One order passes through half the building. It gets forwarded, asked about again, and typed into systems that don't talk to each other.
- Reports
- You asked for reports so you'd know what was going on. They came for a while. Then nobody had time to read them, including you, and they stopped.
- The same question
- Customers ask the same thing every day, by phone, by email and at the counter. Someone stops real work to answer it every time.
- Vendors
- Every vendor you pay now says their product has AI. You can't tell which of it would change your week and which of it is a demo.
None of that starts as a technology problem. It's an operations problem, and I lived inside it for ten years. That's where I start: with the work, not the software.
Proof
Three working demos
Three working demos with real agents embedded. The companies are fictional, and none is a client. Test them and let me know what you think!
Fictional company. Not a client.
Larkspur Flats
- Scope
- A fictional 212-unit apartment community. Resident maintenance requests, the board that assigns and closes them, leasing inquiries, and the owner's view.
- What it does
- Residents describe a problem in their own words, in English or Spanish. The agent asks the follow-up questions, reads the summary back, and files a work order for staff with its reasoning written down.
- Status
- Live
- Build time
- About a day, from scratch
Fictional company. Not a client.
Ridgepoint Group
- Scope
- A fictional roofing roll-up: one agent platform above three fictional roofing companies. Missed calls, a shared claims and work-order inbox, and the jobs that come out of both.
- What it does
- When a call goes unanswered, the caller gets a text back and a guided conversation toward booking an inspection. In the shared inbox, each email becomes a structured job routed to the right company, and the unclear ones go to a person.
- Status
- Live
- Build time
- A couple hours, adapted from an earlier build
Fictional company. Not a client.
RVA Event Venue
- Scope
- A fictional events venue: four spaces in a restored warehouse, a booking concierge on the website, and the operator's board behind it.
- What it does
- Someone planning an event tells the concierge the date, headcount and kind of event in their own words. It checks the calendar, recommends a space, quotes the room, catering and bar, and can hold a date. Every hold and booking lands on the operator's board.
- Status
- Live
- Build time
- About half a day
Operations review
I learn how your business actually runs
I sit with whoever takes the orders, answers the phones and keeps the books, and I watch how the work actually moves. That's where I find what's worth fixing.
At Buskey, one distributor order passed through the tasting room, me, a forklift operator and finance before the invoice went out. That's the kind of path I'm looking for: where work waits, where it gets typed in twice, and what never gets answered.
In person when it makes sense. Remote when it doesn't, or when distance makes a visit impractical.
You get a written list of the specific places AI would help, with:
- the places ranked by what's eating the most time
- what to do about each one
- roughly what it would take
Plainly written, for you. Not a deck.
Then I report back, and we're done. I don't build any of it, and I don't offer done-for-you builds. I help you decide what to do and who should build it.
Workshops and AI training
Bring one task. Leave with a workflow.
This is a working session, not a lecture. Everyone brings one recurring task from their own business and leaves with a written workflow for it that they can run in whatever they already have. It isn't built around any particular product.
The workflow is what you take home. The skill is spotting the next one yourself: telling which tasks are shaped right for AI and which aren't. Most people guess wrong in both directions.
A good task to bring is one that keeps coming back. At Buskey, the most common question for ten years was whether the cider was gluten free.
- Public class
- For owners, from different businesses. The question in this room is what you should stop doing yourself.
- Team session
- Private, for one company's team. The question in this room is what to hand off and what stays yours.
- Where
- In person, in Richmond.
- Bring
- A laptop and one recurring task.
- You leave with
- A written workflow for that task, and a better eye for the next one.
It covers your task and how to spot the next one, using whatever tools you already have.
Personal class
AI for your own life and your own work
This is a group class for individuals, not businesses. It's for people who keep hearing about AI and want to use it in their own life and their own work.
It works the same way as the business class. You bring one thing you do over and over, and you leave with a written workflow for it that you can run in whatever you already use. Nothing gets set up in a particular product.
The skill is the same too: telling which of the things you repeat are shaped right for AI, and which aren't. Most people have never looked at their own week that way, so it starts with noticing what you actually repeat. The question in this room is what you'd do with the time.
- Format
- A group class of individuals, each there for their own life and work. No business required.
- Where
- In person, in Richmond.
- Bring
- A laptop and one recurring thing from your own life or work.
- You leave with
- A written workflow for that one thing, and a better eye for which of the things you repeat are shaped right for AI.
- Stays out of
- Your finances, health records and anything like them. No workflow touches sensitive personal data.
- What it isn't
- Training on a particular product, a sales pitch for anything, or a promise that you'll leave with something built and running.
Background
Buskey Cider, Scott's Addition
I founded Buskey Cider in 2016 and ran it for about ten years. In 2026 I handed day-to-day operations to a CEO we promoted from within. I'm still the majority owner of the cidery and the building.
Everything on this site comes out of that: the email, the phones, the distributor orders, the reports nobody had time to read.
I also run the US side of Lua, an agentic AI platform, so I see what these tools can and can't do up close, every day.
I built an AI assistant for my own household, and I use it every day.
- Founded
- 2016, Scott's Addition, Richmond
- Peak staff
- Roughly thirty employees
- Range
- Hundreds of SKUs
- Output
- Millions of cans
- Juice
- Hundreds of thousands of gallons of Virginia apple juice
- Ownership
- Majority owner of the cidery and the building
- Now
- I run the US side of Lua, an agentic AI platform.
Booking
Tell me what's eating your week
Book a time on my calendar. We'll talk about what's going on in your business and whether an operations review, a workshop or a personal class fits. If none does, I'll say so.
- will@rvaaiguy.com
- Based in
- Richmond, Virginia